Rythu Vikasa Sets Up an E-Commerce Platform to Improve its Market Access with the Help of Bala Vikasa
To increase market linkages to farmers and promote the consumption of organic products, Bala Vikasa has supported Rythu Vikasa Organic Mart, an initiative of the Organic Farmers Cooperative in launching an E-Commerce platform.
The site offers over 200 products including varieties of pulses, millets, oils, millet mixes and other products directly sourced from farmers.
As part of the promotions, Rythu Vikasa has put up stalls at various nutrition centres, apartments and mobile markets creating awareness on the different health benefits of consuming organic products.
“We were happy when one of the representatives of Rythu Vikasa reached out to us to set up a stall in our apartment premises as all our residents are keen on using organic products. We are satisfied with the quality and the range of products that are available here.”
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RK Reddy
