Position : Senior Associate - Digital Marketing
Location : Ghatkesar, Hyderabad

About the Organization:

BalaVikasa is a reputed ISO-Certified professional community development organization based in Warangal with Offices in Kazipet, Hyderabad and Vijayawada working in the states of Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, Maharashtra and Chhattisgarh. Bala Vikasa is known for its innovative, high-impact, Community Driven Development (CDD) approaches in impacting over 5 Million rural poor beneficiaries over the past three decades. It has been instrumental in developing sustainable community driven development models in over 6000 villages, having over 300 employees, both in Telangana and Andhra Pradesh. Over the last 2 decades through its People Development Training Center, BalaVikasa trained over 13,500 development professionals from 80 countries in ‘Community Driven Development’. Through the BalaVikasa International Center (BVIC), BalaVikasa has incubated 24 social startups and 125 rural women entrepreneurs. For more information visit our website: www.balavikasa.org

JOB DESCRIPTION Roles and Responsibilities

• •    Support the Marketing and Communications Team in developing efficient and intuitive marketing strategies for the promotion of Bala Vikasa programs, trainings and facilities
• •    Conduct market research and analysis to evaluate contemporary trends to support the marketing plan
• •    Identify and map diverse stakeholders and target audiences for marketing
• •    Plan marketing campaigns in diverse offline and online platforms like print media, radio, television and social media
• •    Develop content and design collaterals to be deployed in digital promotions
• •    Run Paid Social Media Marketing and Email Marketing Campaigns using the most cost-effective and high-yielding platforms, tools and software
• •    Analyse campaign data and generate performance reports with actionable insights and solutions
• •    Track, optimize and manage CRM software
• •    Identify and actively participate in exhibitions, conferences and events relevant to BV programs and activities
• •    Manage Social Media Handles and anchor the process of Community Engagement
• •    Actively seek out new marketing opportunities through networking and social media
• •    Handle and manage customer inquiries promptly over the phone and by email and ensure a good conversion rate
• •    Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• •    Follow up regularly on the leads generated and keep track of the progress of each lead
• •    Monitor progress of campaigns using various metrics and submit reports of performance
• •    Document and maintain databases of all activities as per standard operating procedures
• •    Collaborate with managers in preparing budgets and monitoring expenses

• •    Under Graduates/ Post Graduates from any course with a major in Marketing/Communications
• •    Atleast 2 years of proven experience a in a similar role
• •    Passion for Social Change and Commitment to Community Empowerment
• •    Strong desire to be an Agent of Change and to use skills and talents to help the poor

• •    Creative and innovative bent of mind and the diligence to realize innovative ideas effectively
• •    AGood understanding of market research techniques, data analysis and statistics methods
• •    Thorough knowledge of marketing best practices
• •    Familiarity with CRM systems and practices
• •    Proficient in MS Office and marketing software
• •    Familiarity with social media and web analytics
• •    Strong organizational, time-management and multi-tasking abilities
• •    Excellent communication and people skills

*   Interested candidates should send their updated CV to hr@balavikasa.org
*   Candidates that apply should have adequate knowledge and experience in the above specified areas.
*   Candidate that applies should be willing to make the necessary commute to Bala Vikasa Campus, Hyderabad